If Not, You’re Missing Out On Business
Do you believe your current website design is getting the rankings on Google searches that you need to bring customers to your door? Check it out by doing your own search for the services or products you provide. For example, if you’re a real estate agent in South Carolina, try searching “real estate agent South Carolina.” If your business doesn’t appear on that first page of the search results, you may need a new website.
When a prospective customer needs information about your business, the first thing they do is look online for your website. This is the initial opportunity you will have to impress potential customers. If they can’t find what they need, or if your website is difficult to navigate, they’ll move on to another site. It happens every day.
In today’s technology-driven world, your business needs a professionally designed website that’s developed in such a way that your customers can easily find you. Your website is the door to your organization. Without one that attracts visitors and is easy to use, you won’t appear credible.
The days of having one of your employees develop your website with a simple template are gone. As of January 2018, there were 1.5 billion websites on the Internet.1 You have lots of competition. You need a professionally designed site that not only helps visitors find you, but is easy to browse through. It must be written in such a way that visitors can find the information they’re looking for.
Why should you choose them over other website design businesses?
The website developer should be able to provide a satisfactory response to this question. Why do they think they’re a good fit for your business? Ask them for references so you can speak with others who have used their services. Also, ask to see examples of successful websites they’ve designed and explain how they made a difference for their customers’ businesses.
Can they explain the processes they use?
Experienced website design companies have a set process in place to develop high-ranking sites. This will give you an idea of how capable they are. Ask for their reasoning about the steps they take and how they contribute to the overall success of the sites they work on.
How much will your website design cost?
Make sure they can work within your budget. Ask them to tell you exactly what’s included. Are there extra features you can add to their basic service? How are you expected to pay? Do they have a monthly payment plan? Don’t sign a contract until you understand everything that’s included … and everything that’s not.
Who will communicate with you regularly during the design process?
Will they designate a representative you can contact if you have any questions? How often will you be contacted for your input about the content and design? Ask if you’ll have direct contact with the people working on your site. You should be able to call or email and find out how things are going and expect a fast and complete reporting. Plus, you should be allowed to communicate with the people writing the content on your site to ensure it represents and reflects your organization and services accurately and in language that’s easy to comprehend.
Who is going to work on your website?
An experienced website development company will have a team of individuals with unique skillsets to ensure the success of your site. Ask if your project will be handled by various specialists. Ensure the skills they possess align with the goals you’re looking to achieve. For example, do they have an SEO specialist? Someone who knows about webforms? Experienced writers, who know about your industry? Individuals who are experienced in lead generation? Do they have a social media expert who can get you visibility on sites like Facebook, LinkedIn, and Twitter?
Do they use responsive design?
Website projects are complex and require detailed planning and execution. You need time-tested and documented processes that are proven to work. And you need a site that will work on not only desktop and laptop computers but mobile devices like tablets and smartphones. Mobile is the dominant platform used for website searches today. 48% of viewers use a smartphone to search the Web. (Google)
What about marketing your site?
A reliable web design company will employ individuals who know about website marketing. They should be able to provide a marketing strategy with the steps they’ll take and the techniques they’ll use to bring viewers to your site. In addition, they should tell you how they measure the success of your site. Ask about the analytics they use to track viewership, and when you’ll be sent these reports. Can they provide options for paid advertising on the web? You can have the best written and designed website, but if it’s not marketed well, you won’t get the results you’re looking for.
When should you expect results?
This will vary depending on the type of business you have. However, it can take up to a year to realize a real impact – so, be patient. Certainly, feel free to contact your website developer if you have concerns. SEO results are always changing, and search engines like Google are always re-evaluating their criteria for rankings. Ask your website company if they can continue to track your search results and let you know if any strategies need updating. Your website should always be a work in progress if you want the best results for the long term.